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Corporate Communications for Executives
Michael B. Goodman
出版State University of New York Press, 1998-05-20
主題Business & Economics / General
ISBN14384043959781438404394
URLhttp://books.google.com.hk/books?id=ipmy-4fjXxkC&hl=&source=gbs_api
EBookSAMPLE
註釋Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication—computers, digital media, interactive corporate television, faxes, e-mail, the Internet—fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.