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Trends and Drivers for Growth in the Pharmaceutical Industry
出版Springer Science & Business Media, 2008-02-19
主題Business & Economics / ManagementBusiness & Economics / Development / Economic DevelopmentMedical / Public HealthMedical / PharmacyBusiness & Economics / GeneralBusiness & Economics / Economics / General
ISBN35407763629783540776369
URLhttp://books.google.com.hk/books?id=iry1nJHAc_sC&hl=&source=gbs_api
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註釋Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.