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Managing Cultural Differences
Robert T. Moran
其他書名
Global leadership strategies for the 21st century / Robert T. Moran, Philip R. Harris, Sarah V. Moran
出版Elsevier/Butterworth-Heinemann, 2007
ISBN81312198289788131219829
URLhttp://books.google.com.hk/books?id=iwa5mgEACAAJ&hl=&source=gbs_api
註釋"This seventh edition has been completely updated. In particular, the book presents a fuller discussion of global business today. Issues of terrorism and state security as they affect culture and business are discussed substantially as well. The structure and content of the book remain the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. Managing cultural differences, 7th edition differs from textbooks on international management because it zeroes in on culture as the crucial dimension and educates students about the cultures around the world so they will be better prepared to work successfully for a multinational corporation or in a global context."--Cover, p. 4.