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Innovative Minds
Ulrich EberlJoerg Puma
其他書名
A Look Inside Siemens' Idea Machine
出版John Wiley & Sons, 2007-06-27
主題Business & Economics / ManagementBusiness & Economics / General
ISBN38957860639783895786068
URLhttp://books.google.com.hk/books?id=iyAPsZOnztoC&hl=&source=gbs_api
EBookSAMPLE
註釋This book tells the story of 30 innovations - the large and the small, the rapid and the slow-moving, the disruptive and the evolutionary - and covers the entire spectrum of people and processes involved in their development. "Innovative Minds" provides a unique insight into the multi-dimensional process of innovation development at Siemens. All of the innovations were shaped not only by complex organizational forces and strategies, but also by a host of factors, including bold visions, creative freedom, conflicts, internal and external networks, teamwork - and an ample measure of luck.
Every innovation story yields many valuable lessons, for companies and for each individual involved. With this in mind, the authors offer a wealth of experiences for all readers who are involved in the process of innovation - whether in a strategic or hands-on capacity - in fields such as research and development, marketing, production and sales, strategy and innovation management, organization and management.