This ebook is an introduction to the essentials of the finance function within a private business. Specifically, it is intended to be a modestly priced overview for those who have limited experience with financial reports and are considering or already running a privately-held small to medium-sized business. It would also serve as a useful resource for finance people working in such companies. This book is written to impart a solid general understanding of financial reporting and analysis to help the reader realize their business goals. The text assumes a general knowledge of finance, as well as an understanding of high school level math and statistics.