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Google圖書搜尋
Principles of Marketing
Philip Kotler
其他書名
Global and Southern African Perspectives
出版
Pearson Holdings Southern Africa
, 2013
ISBN
1775789497
9781775789499
URL
http://books.google.com.hk/books?id=j27FjwEACAAJ&hl=&source=gbs_api
註釋
This text helps students understand the complex marketing environment in which Southern African organisations operate.