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Key Account Management
Malcolm McDonaldDiana Woodburn
其他書名
Building on Supplier and Buyer Perspectives
出版Financial Times Prentice Hall, 1999
ISBN02736442629780273644262
URLhttp://books.google.com.hk/books?id=j4KnPwAACAAJ&hl=&source=gbs_api
註釋Key account management (KAM) has been developed in an attempt to counter increasing market turbulence. Suppliers and customers are seeking closer relationships to reduce their exposure to the risks posed by globalisation, economic instability and technological change. Whilst the importance of KAM is now widely recognised, there is still a great deal of confusion surrounding it. This text aims to shed light on the subject.