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Reception and Responsibility
出版Wadsworth, 1998
主題Drama / GeneralLanguage Arts & Disciplines / RhetoricPerforming Arts / Theater / GeneralPsychology / Social PsychologySocial Science / Anthropology / Cultural & SocialSocial Science / Media Studies
ISBN05345228159780534522810
URLhttp://books.google.com.hk/books?id=j6NZAAAAYAAJ&hl=&source=gbs_api
註釋Larson helps readers become consumers of persuasion. The book presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, the information superhighway--as they exemplify and teach critical theories of persuasion. Its multi-chapter focus on language and focus on critical thinking are combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Woven throughout this framework, Larson provides ample and understandable coverage of persuasion theory, research, and ethics consistently and repeatedly tied back to the theme of the book--the development of critical consumers of all forms of persuasion.