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Tough Calls
Josh Gordon
其他書名
Selling Strategies to Win Over Your Most Difficult Customers
出版American Management Association, 1997
主題Business & Economics / Sales & Selling / General
ISBN08144792519780814479254
URLhttp://books.google.com.hk/books?id=j6hkQgAACAAJ&hl=&source=gbs_api
註釋"Tough Calls" shows salespeople how to effectively work with problem clients. The book clearly identifies 20 difficult personalities and gives readers specific selling strategies for each, including how to understand what not to do when selling to each personality type; persuade the client to buy by following proven approaches; close the sale, no matter how difficult the client; and more.