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Mastering Fashion Marketing
Tim JacksonDavid Shaw
出版Bloomsbury Publishing, 2017-09-16
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN11370927189781137092717
URLhttp://books.google.com.hk/books?id=jSNIEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.