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International Marketing Strategy
Isobel DooleChris PhillipsRobin Lowe
其他書名
Analysis, Development and Implementation
出版International Thomson Business Press, 1997
主題Business & Economics / Exports & Imports
ISBN18615222079781861522207
URLhttp://books.google.com.hk/books?id=jVBSPgAACAAJ&hl=&source=gbs_api
註釋This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis; development; and implementation.