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Marketing Leadership in Hospitality
Robert C. LewisRichard E. Chambers
其他書名
Foundations and Practices
出版Wiley, 2000-02-18
主題Business & Economics / Industries / Hospitality, Travel & TourismBusiness & Economics / Industries / General
ISBN04713327049780471332701
URLhttp://books.google.com.hk/books?id=jVNaAAAAYAAJ&hl=&source=gbs_api
註釋Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.