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Southwest Airlines' Crazy Recipe for Business and Personal Success
出版Texere, 2001
主題Business & Economics / Careers / GeneralBusiness & Economics / ManagementBusiness & Economics / Personal SuccessEducation / Professional DevelopmentTransportation / Aviation / Commercial
ISBN15879911959781587991196
URLhttp://books.google.com.hk/books?id=jVjyAAAAMAAJ&hl=&source=gbs_api
註釋Revealing the secrets behind the success of Southwest Airlines, one of the world's most successful companies, this book expands on the unusual strategies employed. Southwest reinvented air travel 26 years ago with its low fares and zany, irreverent style. These nuts made flying an event. Today Southwest keeps air fares rock bottom by keeping costs low, satsifies customers by getting people and baggage to their destination on time, practices the Golden Rule at workand in the communities it serves and has the best productivity and safety records in the industry.