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Strategic Marketing Management
Helen MeekRichard Meek
其他書名
Planning and Control, 2003-2004
出版Routledge, 2003
主題Business & Economics / Marketing / GeneralBusiness & Economics / Strategic PlanningStudy Aids / Professional
ISBN07506596539780750659659
URLhttp://books.google.com.hk/books?id=jYIlyNggevAC&hl=&source=gbs_api
EBookSAMPLE
註釋Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; prepare yourself for the exam with self-test progress checklists and expert revision exam checklists for each module; extend your knowledge with access to the e-library (eight marketing texts to support and enhance your learning); take part in online discussions; search the coursebook online for easy access to definitions and key concepts.