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Pricing--The New CEO Imperative
Stephan M. Liozu
其他書名
A Book from the Pricing Profession to the C-Suite
出版Value Innoruption Advisors Publishing, 2021-06-10
主題Business & Economics / GeneralBusiness & Economics / Economics / General
ISBN19458150869781945815089
URLhttp://books.google.com.hk/books?id=jaBtzgEACAAJ&hl=&source=gbs_api
註釋Pricing--The New CEO Imperative, the 11th volume by Stephan M. Liozu on the topic of pricing and customer value management, is a message from the pricing profession to the C-suite. It aims to promote pricing and encourage CEOs and C-suite executives to pay greater attention to pricing and to increase their investments in their pricing initiatives. In the context of digital transformations and a post-COVID-19 new normal, pricing is a strategic capability that no CEO should ignore-and a driver of competitive advantage and a strong profit lever.

Pricing has 21 chapters organized in five sections: Pricing Lessons and Myths, Pricing Impact and Pricing Power, Pricing Testimonials, Pricing Maturity and Capabilities, and Pricing as a Force of Transformation.

This book was made possible through the financial contribution of ten companies:
  • Boston Consulting Group
  • Deloitte Consulting LLP
  • INSIGHT2PROFIT
  • Manchon & Company
  • Miller Advisors
  • Pricefx
  • Pros Holdings
  • Simon Kucher & Partners
  • Vendavo
  • Zilliant
This collection is also endorsed by the Professional Pricing Society (PPS) and the Coalition for the Advancement of Pricing (CAP). Be bold: join the pricing revolution!