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The Chinese Consumer Market
Lei Tang
其他書名
Opportunities and Risks
出版Elsevier Science, 2009-04-29
主題Business & Economics / Economic ConditionsBusiness & Economics / International / GeneralBusiness & Economics / Economics / MacroeconomicsBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / ResearchBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / ForecastingHistory / Asia / ChinaPolitical Science / Public Policy / Economic Policy
ISBN18433433209781843343325
URLhttp://books.google.com.hk/books?id=jazsAAAAMAAJ&hl=&source=gbs_api
註釋The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.

  • The first book is in English made by Chinese researchers with a Chinese viewpoint of developments
  • Provides the management implications in different sectors of the Chinese economy
  • Predicts future trends