登入選單
返回Google圖書搜尋
其他書名
How a Global Financial Services Firm Became 'One Bank'
出版SAGE, 2008
ISBN14739741789781473974173
URLhttp://books.google.com.hk/books?id=jewOtAEACAAJ&hl=&source=gbs_api
註釋As he surveyed the Credit Suisse Group in 2004, CEO Oswald J. Grübel saw a far-flung financial services firm that offered a variety of excellent products and services, but did not have much coordination between its divisions. The Credit Suisse Group was comprised of two flagship banks that operated as loosely-coupled entities. The company's investment banking division, Credit Suisse First Boston (CSFB), was based in the United States, whereas the Credit Suisse private bank was headquartered in Zurich. The physical separation symbolized a deeper divide that had inhibited cooperation. Grübel believed that the business units were not capitalizing on obvious cross-division business opportunities and therefore were ceding business to its rivals. This case study analyses this topic.