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Business Policy And Strategy Concepts And Readings (4th Edition)
Daniel J. McCarthy
Robert J. Minichiello
Joseph R. Curran
出版
A.I.T.B.S. Publishers
, 2004
ISBN
8185386498
9788185386492
URL
http://books.google.com.hk/books?id=jlz4jwEACAAJ&hl=&source=gbs_api
註釋
Introduction to Policy and Strategy. The Strategic Management Process: A Model and Terminology, Shaping the Master Strategy of Your Firm. Uses and Misuses of Strategic Planing. Large-Scale Innovation: Managing Chaos. Objectives: Organizational and Personal., The company Mission as a Strategic Tool.
