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Defending Your Brand
T. Calkins
其他書名
How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
出版Springer, 2017-06-30
主題Business & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Strategic PlanningBusiness & Economics / Marketing / ResearchBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Organizational Behavior
ISBN11375118699781137511867
URLhttp://books.google.com.hk/books?id=jnIqDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.