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Business-to-business Internet Marketing
Susan K. Jones
其他書名
Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing
出版Maximum Press, 2009
主題Business & Economics / Marketing / IndustrialBusiness & Economics / Industries / RetailingBusiness & Economics / E-Commerce / Digital MarketingComputers / Electronic Commerce
ISBN19316446919781931644693
URLhttp://books.google.com.hk/books?id=jwaD-_LGuWcC&hl=&source=gbs_api
EBookSAMPLE
註釋Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.