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Entrepreneurship

Robert D. Hisrich

出版	McGraw-Hill Ryerson, Limited, 2006
主題	Business & Economics / Corporate Finance / GeneralBusiness & Economics / EntrepreneurshipBusiness & Economics / New Business EnterprisesBusiness & Economics / Strategic PlanningBusiness & Economics / Personal Success
ISBN	00709229269780070922921
URL	http://books.google.com.hk/books?id=k5EAPAAACAAJ&hl=&source=gbs_api

註釋

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. .