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The Functional Foods Revolution
Julian MellentinMichael Heasman
其他書名
Healthy People, Healthy Profits
出版Earthscan, 2014-05-14
主題Business & Economics / Industries / Food IndustryHealth & Fitness / GeneralHealth & Fitness / Healthy Living & Personal HygieneScience / Earth Sciences / GeographySocial Science / GeneralSocial Science / Agriculture & FoodTechnology & Engineering / Food Science / General
ISBN18497761649781849776165
URLhttp://books.google.com.hk/books?id=k9MY6ug89mAC&hl=&source=gbs_api
EBookSAMPLE
註釋Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.