The Telegraph newspapers maintain their high standards of accuracy, literacy and grammar thanks to a comprehensive style book used by all their journalists, covering everything from the correct title of a baron to the spelling of Gorden Kaye’s Christian name when writing about Allo, Allo. But its rigour and exactitude are complemented by a deliciously baleful, even testy, wit – a quality much valued by, and indeed demonstrated by, its own readership in Aurum’s hugely successful Unpublished Letters book of Christmas 2009, Am I Alone in Thinking…?

As a result this style guide is a uniquely enjoyable and frequently very funny read in itself.

Now Aurum publishes a trade edition, as a handsome little hardback volume, decorated with a cover cartoon by Matt. It will be an essential addition to the bookshelf of anyone who has to write for public consumption, but will also make an ideal gift.