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Instructors Manual for ADGAME, an Advertising Simulation
Peter Vitartas
出版Business Marketing Services, 1988
ISBN07316461509780731646159
URLhttp://books.google.com.hk/books?id=kGMJJwAACAAJ&hl=&source=gbs_api
註釋ADGAME is a simulation designed to provide a new type of learning experience for the student. It provides a competitive environment for students to apply theory and practice to a market situation.