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Marketing Management
Geoffrey Lancaster
Lester Massingham
出版
McGraw-Hill
, 1998
主題
Business & Economics / Marketing / General
ISBN
0077092910
9780077092917
URL
http://books.google.com.hk/books?id=kJqYQgAACAAJ&hl=&source=gbs_api
註釋
This updated edition has been given an international flavour, including more European coverage, a new chapter on international planning, and a new case study with specimen answers.