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Marketing Management

Geoffrey LancasterLester Massingham

出版	McGraw-Hill, 1998
主題	Business & Economics / Marketing / General
ISBN	00770929109780077092917
URL	http://books.google.com.hk/books?id=kJqYQgAACAAJ&hl=&source=gbs_api

註釋

This updated edition has been given an international flavour, including more European coverage, a new chapter on international planning, and a new case study with specimen answers.