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Business Research Methods

William G. Zikmund

出版	Thomson/South-Western, 2003
主題	Business & Economics / GeneralBusiness & Economics / Decision-Making & Problem SolvingBusiness & Economics / Human Resources & Personnel ManagementBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Strategic PlanningEducation / Teaching / General
ISBN	00303508409780030350849
URL	http://books.google.com.hk/books?id=kPQJAQAAMAAJ&hl=&source=gbs_api

註釋

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.