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其他書名	How to Create a Profitable Business Strategy for the Internet and Beyond
出版	Random House, 1998
主題	Business & Economics / Customer RelationsBusiness & Economics / E-Commerce / GeneralBusiness & Economics / E-Commerce / Digital MarketingComputers / Internet / GeneralComputers / Online Services
ISBN	07126807139780712680714
URL	http://books.google.com.hk/books?id=kTCu4eGlvi0C&hl=&source=gbs_api

註釋This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.