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Successful Focus Groups
其他書名
Advancing the State of the Art
出版Sage Publications, 1993
ISBN14833490049781483349008
URLhttp://books.google.com.hk/books?id=kVwmswEACAAJ&hl=&source=gbs_api
註釋This title addresses the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, it covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.