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Text and Cases
出版McGraw-Hill/Irwin, 2005
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / Management
ISBN00729676259780072967623
URLhttp://books.google.com.hk/books?id=k_MJAQAAMAAJ&hl=&source=gbs_api
註釋Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management.