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Build Your Own Brand

其他書名	Strategies, Prompts and Exercises for Marketing Yourself
出版	Simon and Schuster, 2013-08-31
主題	Design / Graphic Arts / Branding & Logo DesignDesign / ReferenceDesign / General
ISBN	14403245579781440324550
URL	http://books.google.com.hk/books?id=k_q2DwAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋What is your brand?

As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity.

Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your:

Personal brand essence
Visual identity and style
Resume and elevator pitch
and much more!

Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!