Decoding The Language of Consumer Mind

The results obtained from consumer neuroscience studies show us that traditional marketing research methods are not always sufficient to understand what the consumer really thinks and to reach reliable insights about them. So how can we uncover real consumer insights?

In this regard, neuromarketing guides us just like a consumer guide. With this book, you will learn practical ways to benefit from neuromarketing for your marketing strategies, and you will find the details of how we adapt the data we obtain from neuromarketing research to marketing strategies in an understandable way, with real examples and applications.

This book will not only give you information, but will also take you one step forward in the marketing world. Are you ready?