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出版Univ. of Queensland Press, 2002
主題Business & Economics / Marketing / ResearchFiction / GeneralLanguage Arts & Disciplines / Communication StudiesPerforming Arts / GeneralPolitical Science / GeneralSocial Science / Media Studies
ISBN070223205X9780702232053
URLhttp://books.google.com.hk/books?id=kefK5qWy26AC&hl=&source=gbs_api
EBookSAMPLE
註釋Mobilising the Audience is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions.