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Google圖書搜尋
Persuasion & Influence in American Life
Gary C. Woodward
Robert E. Denton
出版
Waveland Press
, 1992
主題
Social Science / Customs & Traditions
Social Science / Sociology / General
ISBN
0881336424
9780881336429
URL
http://books.google.com.hk/books?id=kfHwAAAAMAAJ&hl=&source=gbs_api
註釋
Persuasion in action is dissected through the fusion of theory and practice in multiple contexts - interpersonal relationships, politics, advertising, social movements, and speaking effectively in diverse settings. Rich illustrations drawn from the mass media, popular culture, and public relations illuminate the concrete skills necessary to become effective, ethical, and credible persuaders. Readers discover that persuasion is an interactive process; it requires willing and attentive participants sensitive to the effects of persuasion on others. The systematic thinking and knowledge essential to planning, composing, and delivering messages to influence others are equally useful in analyzing the ubiquitous persuasive efforts encountered daily. By highlighting the interplay of audiences and messages in every chapter, Woodward and Denton provide a solid foundation for becoming informed, responsible contributors to and consumers of persuasion.