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Shaping China’s Global Imagination
J. Wang
其他書名
Branding Nations at the World Expo
出版Springer, 2013-12-18
主題Social Science / Sociology / GeneralPolitical Science / GeneralPolitical Science / Public Policy / GeneralPolitical Science / History & TheoryPhilosophy / PoliticalPolitical Science / Comparative PoliticsSocial Science / Anthropology / Cultural & SocialPolitical Science / Public Affairs & Administration
ISBN11373617279781137361721
URLhttp://books.google.com.hk/books?id=khNHBQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.