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Dynamics of Media Writing
Vincent F. Filak
其他書名
Adapt and Connect
出版SAGE Publications, 2021-07-22
主題Language Arts & Disciplines / JournalismLanguage Arts & Disciplines / Communication StudiesBusiness & Economics / Public RelationsBusiness & Economics / Advertising & Promotion
ISBN15443856689781544385662
URLhttp://books.google.com.hk/books?id=klMlEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.