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Beyondsoft Co., Ltd. (B)
Franklin Warren McFarlan
McFarlan, Franklin Warren McFarlan
Donghong Li
Hong Zhang (Economist)
出版
SAGE
, 2012
ISBN
1473960878
9781473960879
URL
http://books.google.com.hk/books?id=krg7swEACAAJ&hl=&source=gbs_api
註釋
On December 26, 2011, Beyondsoft did its IPO. Its stock was listed on the Small and Medium Enterprise Board of Shenzhen Stock Exchange on January 6, 2012. Raising more than RMB 500 million, the company's net assets soared from RMB 310 million a year earlier to RMB 870 million. In 2010 and 2011, Beyondsoft's sales grew 40.48% and 59.72% respectively, and its total profit growth for the two years was 33.18% and 37.1%. In early 2012, President Ben Wang was pondering: given the rapid development in the past two years, what problems and risks could the company face in the future, and what should its strategy be? This case study aims to answer these questions