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Structured Creativity
T. SauberH. Tschirky
其他書名
Formulating an Innovation Strategy
出版Springer, 2005-12-06
主題Business & Economics / ManagementBusiness & Economics / Information ManagementBusiness & Economics / Strategic PlanningBusiness & Economics / Knowledge Capital
ISBN02305132479780230513242
URLhttp://books.google.com.hk/books?id=kzKDDAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.