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Total Revenue Management (TRM)
Marc Helmold
其他書名
Case Studies, Best Practices and Industry Insights
出版
Springer Nature
, 2020-06-03
主題
Business & Economics / Sales & Selling / General
Business & Economics / Production & Operations Management
Business & Economics / Marketing / Research
Business & Economics / Industries / Service
Business & Economics / Management
Business & Economics / Purchasing & Buying
ISBN
3030469859
9783030469856
URL
http://books.google.com.hk/books?id=kzfpDwAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.
