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Is Food Marketing Making Us Fat?
Pierre ChandonBrian Wansink
其他書名
A Multi-disciplinary Review
出版Now Publishers, 2011
主題Business & Economics / Consumer BehaviorBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / ResearchBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Industries / Food Industry
ISBN16019846699781601984661
URLhttp://books.google.com.hk/books?id=l19HXwAACAAJ&hl=&source=gbs_api
註釋Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit the scope of the review, this monograph focuses on the direct effects of marketing activity under the direct control of food marketers and on consumption volume because of its direct impact on food/energy intake. It also reviews studies on food choice to the extent that it obviously impacts energy intake but exclude studies of the effects of marketing on energy expenditure.