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Mass Communication
Ralph E. Hanson
其他書名
Living in a Media World
出版SAGE Publications, 2020-12-03
主題Language Arts & Disciplines / Communication StudiesLanguage Arts & Disciplines / Journalism
ISBN15443830299781544383026
URLhttp://books.google.com.hk/books?id=l1L8DwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media.

This title is accompanied by a complete teaching and learning package.