Most consultants waste their energy chasing new business instead of building a market profile, which would encourage new business to come to them. This book will teach consultants to solve that most pressing of problems: how to bring in new business through sound marketing and PR strategies. Expert advice in an approachable, punchy format from experienced consultant Robert Gentle covers every conceivable issue including getting listed in national directories, establishing a media presence, lecturing, writing books and research reports, issuing a newsletter and advertising. Full of tried-and-tested ideas and techniques, this is essential reading for any consultant, whether aspiring or established.
