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The Strategy and Tactics of Pricing
Thomas T. NagleJohn E. Hogan (Ph. D.)
其他書名
A Guide to Growing More Profitably
出版Pearson/Prentice Hall, 2006
主題Business & Economics / Sales & Selling / GeneralBusiness & Economics / Purchasing & BuyingEducation / Decision-Making & Problem Solving
ISBN01318567749780131856776
URLhttp://books.google.com.hk/books?id=l5SEQgAACAAJ&hl=&source=gbs_api
註釋

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses

The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.