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The Economic Environment of Business
John Sloman
出版Financial Times Prentice Hall, 2005
主題Business & Economics / Corporate Finance / GeneralBusiness & Economics / Economics / MacroeconomicsBusiness & Economics / Economics / MicroeconomicsBusiness & Economics / Economics / GeneralBusiness & Economics / Industries / GeneralBusiness & Economics / Industrial Management
ISBN027368132X9780273681328
URLhttp://books.google.com.hk/books?id=l5ZLGLKL-YcC&hl=&source=gbs_api
註釋The Economic Environment of Business introduces the essential principles of economics, all from the perspective of business. In addition to covering the traditional principles of economics, the book also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics. This book is ideal for undergraduate or postgraduate students doing a non-specialist one-semester economics course.