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Secrets of Electronic Commerce
ITC.International Trade Centre
其他書名
A Guide for Small and Medium-Sized Exporters - Second Edition
出版International Trade Centre, 2009
ISBN92136150439789213615041
URLhttp://books.google.com.hk/books?id=l6wMyAEACAAJ&hl=&source=gbs_api
註釋Preface to second edition -- Acknowledgements -- Introductory issues -- Online market research -- Basic web presence -- Technical aspects of setting up a website -- Online marketing techniques to increase online visibility -- Online procurement -- Developing an e-commerce strategy -- Financial aspects of running an e-commerce site -- Legal issues -- Trust, security and encryption -- Policy and country issues -- Other issues