登入選單
返回Google圖書搜尋
Integrated Marketing Communications
M. Joseph Sirgy
其他書名
A Systems Approach
出版Prentice Hall, 1998
主題Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / Management
ISBN01320561869780132056182
URLhttp://books.google.com.hk/books?id=lFKeqCDPnGIC&hl=&source=gbs_api
註釋This advanced strategic marketing communications management text introduces advertising by objectives, and takes a strong behavioural approach. Its focus is on strategic decision operating.