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Internationalisation and Mode Switching
Uwe Sachse
其他書名
Performance, Strategy and Timing
出版Springer Science & Business Media, 2011-11-06
主題Business & Economics / Information ManagementBusiness & Economics / Business MathematicsBusiness & Economics / General
ISBN38349694279783834969422
URLhttp://books.google.com.hk/books?id=lIQS-_UPCkYC&hl=&source=gbs_api
EBookSAMPLE
註釋Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.