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出版Pearson Australia, 2014-09-01
主題Business & Economics / Management
ISBN14860124269781486012428
URLhttp://books.google.com.hk/books?id=lM-aBQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Renowned for its comprehensive, rigorous and case-rich approach, this resource trains future business leaders to analyse a wide range business issues, apply appropriate concepts and successfully implement business strategy. Strategic Management is written with practical usage in mind and is designed to suit the needs of both post-graduate and undergraduate students. The 5th edition brings the subject to life with ten brand-new in-depth case studies, covering a wide variety of Australian and international examples.