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Economics of Strategy Wie
David Besanko
出版
John Wiley & Sons Australia, Limited
, 2002-09-04
主題
Business & Economics / Management
Business & Economics / Economics / Microeconomics
Business & Economics / Economics / General
ISBN
0471363111
9780471363118
URL
http://books.google.com.hk/books?id=lU5JAAAACAAJ&hl=&source=gbs_api
註釋
A number of peripheral discussions have been eliminated, particular those for which there was substantial mathematics with little insight to show for it.* Chapter on measuring cost and benefit advantage have been eliminated.* Integrates insights from the theory of the firm, industrial organization, and strategy research.* Contains hundreds of examples to illustrate how the economic principles of strategy apply to the actual business world.