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Google圖書搜尋
Tourism Marketing
Alan Fyall
Brian Garrod
其他書名
A Collaborative Approach
出版
Channel View Publications
, 2005
主題
Business & Economics / Industries / Hospitality, Travel & Tourism
ISBN
187315089X
9781873150894
URL
http://books.google.com.hk/books?id=lY1xFcp9mgIC&hl=&source=gbs_api
EBook
SAMPLE
註釋
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.