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How Greenwashing Can Destroy a Company (and how to Go Green Without the Wash)
出版CreateSpace Independent Publishing Platform, 2016-03-10
主題Business & Economics / Green Business
ISBN15233735639781523373567
URLhttp://books.google.com.hk/books?id=ldekjwEACAAJ&hl=&source=gbs_api
註釋What happens when corporations throw more money at the appearance of green, environmentally sustainable practices that the actual implementation of them? Global awareness of environmental issues has increased dramatically and exponentially over the past half century, resulting in demands on the business sector from consumers, governments, and activist sectors to reverse the negative impacts of industrialization. And while corporations are only too eager to present a "green face" when actions don't follow intentions the result is a damaging phenomenon know as Greenwashing. This book aims to be a comprehensive foundational primer on the history, evolution and primary influences of sustainable development, an insightful analysis of the role of governments and independent bodies in ensuring the significant urgent measures required, a cautionary catalogue of the devastating reputational and financial fallout that can result from Greenwashing, as well as an actionable blueprint for corporations, outlining the long-term benefits of safeguarding the planet and its people along with profits.